How your employees should share content from your company's social platforms

Nowadays, most companies have some type of online marketing efforts. Whether it's organic or paid social media marketing, they're creating and sharing content that reflects their brand. Most companies understand that when it comes to employer brand, their employees are the front line. In order to keep your brand intact and continue putting the best foot forward, your employees need to be engaged with the content you're posting.

Here are some ways your employees can (and should) be sharing your company content:

1. Don't recycle posts from the corporate account. When you copy and paste, it takes the authenticity away from both the employee post and the original post.
2. Start posts with "I think" or "I recommend" or "Here are our" so they seem as if you're actively trying to share advice vs. just posting titles or snippets.
3. Ask questions in the posts. If you indicate that you're interested in what others have to say then it'll come off as if you're actively trying to engage people and trying to educate them at the same time.
4. Don't always link to company content. A simple post about a day at the office with an accompanying tag that includes your co-workers will help drive people to your company page. If your employees are excited to talk about work, others will be excited to seek out your company and learn more.
   
5. Don't always tag the company. If you're sharing a post from the company page it will be apparent where it originated from.

If your employees aren't sure how to craft the best posts give them some examples. Feel free to provide them with some templates to follow (just make sure you make it very clear that they have to customize the posts or it'll be very obvious when everyone shares the same thing).

• "We pride ourselves in providing [fill in the blank] so here is an article I recommend."
• "In my experience [fill in the blank] but here are a few tips to [fill in the blank]."
• "Our company is a leader in [fill in the blank]. Learn how we help by [fill in the blank]."
• "Have you seen the most recent post from [tag author]?"

Also worth noting is that not all of your employees are going to be comfortable with sharing company content to their personal platforms. Don't force it. You don't want to lose top talent over some tweets.