One of the biggest problems we see with companies is their lack of social media engagement. They have libraries full of amazing resources but once they post them they don't actively DO anything to spread the word. So what's the point?
In the words of Katrina Kibben, Founder & CEO of Three Ears Media, "Posting and not engaging is like going outside and yelling something." You aren't going to attract much with that approach. It's like the 'post and pray' technique you've probably heard of. Or our previous analogy about throwing a baseball into an empty field. What's the point if no one is there to catch it?
That's basically what happens when you have resources you aren't sharing. Getting people to engage with your content won't happen if you just post it to your site and hope for the best. There are several factors to consider like images, SEO, keywords, tags, snippets and meta descriptions. Then there comes social media. You need variety. You need strategy.
A few things to consider when developing your social media strategy: