Have you ever hopped on your social pages and noticed that on every single platform the same person or company posted the same damn thing? By the time you've seen it for a second time you're so over it. We'd venture to say it's not a great strategy but - it's not a strategy at all.
Posting the same thing across all of your company platforms at the same time is like hitting REPLY ALL to a company email.
No one wants that.
"But I have really great new content I want to share."
Great! We want you to share it! We want you to shout it from the rooftops. But there's a way to share it so you don't annoy your entire audience all at the same time.
How do you share similar content across multiple platforms?
We aren't saying that you can't post the same thing everywhere - you can. In fact we encourage it because you have a different audience on LinkedIn than you do on Facebook or the other platforms. In fact, we're big fans of posting to our Instagram then sharing to our Facebook so we can kill two birds with one stone. It saves us some time so we don't have to formulate a new post for each platform. What we don't do is turn around and post the same thing that day on Twitter and LinkedIn and Snapchat, etc. We wait a few days, rewrite the post, maybe share a new image, and THEN post. Let it ride on your other platforms, see how it performs, then post away on the other channels. Now THAT is a strategy.
Oh, and stop hitting reply all.